Alfonso Quiroz and Sidney Alvarez of Con Edison traveled to San Juan, Puerto Rico to tell stories about energy organizations and workers banding together to restore power to the hurricane-ravaged island. Their videos showed how thousands of line workers, technical specialists and damage assessors overcame unique challenges working on Puerto Rico’s unfamiliar overhead system. Discover how Alfonso and Sidney broadcast these stories to a wider audience via social media to highlight the important work their organization is doing.
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Sidney Alvarez
Director of Marketing & Public Relations
Burrell College of Osteopathic Medicine
Sidney Alvarez is a multi-Emmy Award-winning broadcast journalist, having worked with multiple media affiliates throughout the United States including NBC, CBS, FOX, Warner Brothers, and Univision. Currently he is the Director of Marketing & Public Relations for the Burrell College of Osteopathic Medicine and the host of the video podcast “The D.O. Pulse.” Alvarez is a 17-year professional in Media & Public Relations and Crisis Communications, serving as a spokesperson in the fields of Education, Energy, Finance, and Workforce Development. Most of his career was spent in New York City helping brands take control of their narratives via the development of podcasts and video storytelling.
Alvarez earned a Master of Science degree in Media Management and Social Strategies from The Parsons New School in New York City and a bachelor’s degree in Broadcasting from the University of New Mexico.

Alfonso Quiroz
Spokesman
Con Edison
Alfonso Quiroz is a spokesperson at Con Edison in New York, where he’s played an instrumental role in fostering a city-wide energy awareness, as well as in implementing, coordinating a leading social media strategy that has won industry recognitions and national awards.He also serves as president of the Hispanic Chamber of Commerce of Queens (HCCQ), where he’s heightened the organization’s profile, relevance and impact, all while developing a greater political awareness and sensitivity to issues of importance to the community he serves.