The ability to think and write like a journalist separates so-so from stellar communicators. Join for fun newsroom insights that will help you find and tell stories that matter.
- Where to find great content ideas in your organization
- The “Chicken Test”: a method for determining which ideas deserve coverage
- How IDEAS can help you unearth what to write (OK, here’s a hint: Industry context, Data, Events, Associates, Seasonal Happenings)
- How these insights apply to writing content for your organization