Use the “Chicken Test” and “IDEAS” for work that resonates (and scoops competitors)

The ability to think and write like a journalist separates so-so from stellar communicators. Join for fun newsroom insights that will help you find and tell stories that matter.

You’ll learn:

  • Where to find great content ideas in your organization
  • The “Chicken Test”: a method for determining which ideas deserve coverage
  • How IDEAS can help you unearth what to write (OK, here’s a hint: Industry context, Data, Events, Associates, Seasonal Happenings)
  • How these insights apply to writing content for your organization
  • Michelle Park Lazette
    Senior writer
    Federal Reserve Bank of Cleveland