You know that your organization is filled with fascinating, uplifting and important stories—but how can you get them the attention they deserve when there is so much content online, especially during the pandemic? During this session, we’ll discuss how you can find, tell and share stories that inspire audiences and cut through the clutter.
Learn how to:
- Find human stories to tell about abstract or complicated health care topics
- Create compelling narratives that illustrate the importance of your organization’s mission and drive support
- Frame your stories in context of current events and crises making headlines
- Create a content strategy that uses your channels to their full potential and reaches wider audiences