Use SEO to Extend the Reach of Your Content and Your Budget

Millions of blog posts, social media updates, videos and websites are published every single day—with so much content out there, sharing your message can seem daunting. Furthermore, with marketing budgets cut in the wake of COVID-19, organic search strategies have taken on a new importance. Getting timely and relevant information in front of your audience is crucial—and by understanding and employing modern SEO tactics, you can dramatically increase your search performance with minimal effort.

By the end of the session, you’ll know:

• How to craft impactful stories from SEO research by recognizing true high-potential keywords
• When, exactly, you need to publish any article by studying search trends
• The extraordinary power of regular updates and how to manage them
• How competitor SEO research can help you fill gaps in the market by building out your shadow audience