Use Google Analytics to Improve Your Programs and Prove Your Value as a Communicator in a Time of Crisis

Name: Use Google Analytics to Improve Your Programs and Prove Your Value as a Communicator in a Time of Crisis
Uploaded: 2020-05-19
Duration: 38 min 36 s
Description: A solid understanding of Google’s analytics platform is crucial to proving yourself as a data-driven communicator and establishing the importance of your work during this time of crisis. During this session, we’ll explore how to use both basic and advanced capabilities in Google Analytics to find actionable insights, impress execs and make your budget go further.

A solid understanding of Google’s analytics platform is crucial to proving yourself as a data-driven communicator and establishing the importance of your work during this time of crisis. During this session, we’ll explore how to use both basic and advanced capabilities in Google Analytics to find actionable insights, impress execs and make your budget go further.

You’ll learn how to:

Select and track the best KPIs to prove your content’s value
Discover what content is driving the most traffic and conversions
Use analytics to defend your budget during the economic downturn
Create a Google Analytics dashboard customized to your needs
Generate reports that show executives the ROI of your campaigns
Use your data to continuously optimize your content and strategies

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