Use Data to Pitch the Right Journalists and Build Relationships with the Press

Pitching the right journalist used to be a guessing game. Now there’s a science and an art to finding the perfect journalist to pitch your story to. Dramatically increase your media placements by using article and social media data. In this session, you’ll see exactly how to connect with and pitch journalists on social media and beyond. You’ll learn advanced media relations straight from Muck Rack’s survey of 25,000+ journalists.

Key Takeaways:

• Search techniques to find the perfect journalist to pitch
• How to pitch and build relationships with journalists
• How to use social media to respond first to media queries
• Guidelines to contact reporters on social media without offending them
• The do’s and don’ts of pitching on social media and by email