Updating Your Crisis Comms Playbook For 2021

There was no shortage of crisis situations that tested health care communicators this year—and with the future uncertain, you need to be prepared for anything. While few were prepared for the unprecedented nature of COVID-19, the social unrest we saw, and a high-stakes presidential election, there are a lot of lessons to be learned for next year.

Discover how to:

  • Budget effectively for communications tools and technology in light of the uncertainty
  • Conduct regular risk assessments to avoid being caught off guard
  • Identify the right frequency and channels to use for internal and external messages, depending on what type of crisis you’re facing
  • Lead crisis simulations that prepare key stakeholders and spokespeople to act quickly when chaos strikes
  • Communicate proactively about possible risks to gain trust and credibility early
  • Carrie Kuck
    Marketing and Public Relations Manager
    HealthLinc Community Health Center
  • Susan Gregg
    Director, Media Relations
    UW Medicine