Two Scoops of Justice – A Case Study on how Ben & Jerry’s Uses its Corporate Voice to Advocate for Progressive Change

As an aspiring social justice company, Ben & Jerry’s incorporates its progressive beliefs in its everyday practices and partnerships. While some companies shy away from making statements about racial tensions, Ben & Jerry’s sees them as vital to its work. In this case study-driven session, we will hear:

  • Specific examples of how Ben & Jerry’s has used its corporate voice and taken action for social change
  • A deep dive into the racial justice work Ben & Jerry’s has done over the last 5 years
  • The company’s “We Must Dismantle White Supremacy; Silence is NOT an Option” statement in response to the murder of George Floyd and why that has been held up as a model for others to take a stance
  • Sean Greenwood
    Grand Poobah of PR
    Ben & Jerry’s
  • Amanda Jorgensen
    Strategic Program Manager
    Ragan Communications