New job? New client? New corporate strategy or policy issue? Chances are you’ll be expected to write brilliantly about topics that are unfamiliar, complicated and sometimes just boring. You’ll likely be asked to wade through facts and research without a clear indication of exactly what your speaker wants to say. That’s where you dig in and prove your value.
Join a panel of expert speechwriters and executive communicators to learn how to:
Get smart: Read, think and question until you understand
Practice the three D’s: Draft, dissect and defend—and repeat
Punch it up: Use analogies, descriptions and examples
Write like real people talk: Avoid fancy words, jargon, gibberish and acronyms