Transform Employer Branding: Storytelling from Intranets to Social Media

Now that you have unique insight into storytelling structure (thank you Pixar), you’ll learn how to find employee stories that capture your organizational culture—and share them across top internal and external channels to retain and attract talent. This session will help you transform your #1 asset into a powerful competitive advantage. You’ll learn:

• Where to find powerful stories (think Slack, Teams, Social Media, SharePoint and your intranet)
• The role ERGs and local groups play in encouraging, collecting and curating employee stories
• What it takes to create a popular employer brand blog that houses everything from
  “Meet the Employee” and “Side Hustle” stories to “Women in Tech” posts and more
• How to amplify these stories on social and traditional media—from LinkedIn, Instagram and TikTok to Yahoo
• How to supplement employer brand storytelling with a thought leadership strategy