Writing & Editing

How to evaluate and manage executive response to crises and controversial events 49:34

How to evaluate and manage executive response to crises and controversial events

Surviving a leadership transition: Five ways to thrive when the world shifts 50:02

Surviving a leadership transition: Five ways to thrive when the world shifts

Meeting the moment: Writing during social justice movements 51:26

Meeting the moment: Writing during social justice movements

Writing for the ear vs. writing for the page: Distinguish your speeches and harness the power of the spoken word 45:10

Writing for the ear vs. writing for the page: Distinguish your speeches and harness the power of the spoken word

Lessons Learned from First Lady Michelle Obama: How to write a powerful, memorable and authentic speech 46:02

Lessons Learned from First Lady Michelle Obama: How to write a powerful, memorable and authentic speech

Writers and Designers: Want a great infographic? Time to collaborate. 1:10:00

Writers and Designers: Want a great infographic? Time to collaborate.

How to Find and Tell More Effective Stories 40:41

How to Find and Tell More Effective Stories

Communicate with Pictures: The writer’s role in creating powerful infographics 55:53

Communicate with Pictures: The writer’s role in creating powerful infographics

Just Say What You Mean 53:01

Just Say What You Mean

Enthrall: Seven Secrets of Storytelling 1:06:00

Enthrall: Seven Secrets of Storytelling

Speechwriting in the Age of Social Media and Donald Trump 49:44

Speechwriting in the Age of Social Media and Donald Trump

Know your Audience: How Disney adjusts speeches to meet audiences where they are 48:50

Know your Audience: How Disney adjusts speeches to meet audiences where they are

Write Strategically, Fight Strategically: How to devise, draft, and defend messages that matter 39:37

Write Strategically, Fight Strategically: How to devise, draft, and defend messages that matter

Policy and Persuasion: Former U.S. presidents’ speechwriters discuss speechwriting in the post-truth era 1:15:00

Policy and Persuasion: Former U.S. presidents’ speechwriters discuss speechwriting in the post-truth era

Notes from Backstage: Lessons from a TED-Talk and Moth-Mainstage- performance speaker 47:21

Notes from Backstage: Lessons from a TED-Talk and Moth-Mainstage- performance speaker

Humor Demystified: How (and why) to make every speech funnier 58:52

Humor Demystified: How (and why) to make every speech funnier

Ted Sorensen on the Craft of Writing Speeches for JFK 9:41

Ted Sorensen on the Craft of Writing Speeches for JFK

How PR Pros Can Write (and Think) Like Journalists 49:38

How PR Pros Can Write (and Think) Like Journalists

Your Story Is Your Strategy: How to capture attention and inspire action 42:49

Your Story Is Your Strategy: How to capture attention and inspire action

Lessons Learned from Between Two Ferns: Use humor to make a point 56:29

Lessons Learned from Between Two Ferns: Use humor to make a point

Boosting Clarity, Ditching the Muck: A veteran editor’s guide to streamlining your message and bolstering your credibility 40:57

Boosting Clarity, Ditching the Muck: A veteran editor’s guide to streamlining your message and bolstering your credibility

Making Your Writing More Compelling 1:11:00

Making Your Writing More Compelling

Writing That Cuts Through the Clutter: Creating communications that people will actually pay attention to—and act on! 1:15:00

Writing That Cuts Through the Clutter: Creating communications that people will actually pay attention to—and act on!

How to Build a Newsroom in Your Organization That Lands You Coverage in the New York Times 30:32

How to Build a Newsroom in Your Organization That Lands You Coverage in the New York Times