Tools and Tactics: How to Approach Measurement, Sentiment and Success Before, During and After the Big Event

Jordan Weathers is Manager of Communications at Southwire. Since joining the organization in 2012, he has served in a variety of roles — editing the company’s printed newsletter and leading the transition to an online format, sending the company’s daily email blast with an audience of more than 3,000 employees, writing articles and executive communications, leading the visual production team, providing HR support for Southwire’s functional teams and international sites and acting as project manager for the entire communications department. In his current position, Weathers oversees a talented team of writers and graphic designers — and manages relationships with a number of vendors — to achieve Southwire’s internal and external communication objectives. In 2022, he coordinated a successful relaunch of quarterly town hall events for President and CEO Rich Stinson and other executive leaders and led the roll-out of a quarterly “continuous listening” cadence for the company’s engagement survey. Most recently, he managed the release of the company’s mobile app and communication platform, Southwire Circuit. Weathers holds a bachelor’s degree in mass communications from the University of West Georgia (UWG), where he served as News Editor for the college newspaper, and he has been an election stringer for the Associated Press for more than 10 years. Outside of work, he likes to read, build LEGO, play board games, visit National Parks and have fun with his wife and two young children.

Jeri Grier is Nationwide’s Associate Vice President of Corporate Communications. With the company for 14 years, she has been responsible for enterprise and strategic communications, representing specialty businesses, direct sales and shared services, as well as organizational communications representing the staff functions CEO communications, corporate governance and corporate sustainability. Jeri’s career has focused on internal communications, media relations, mergers and acquisition communications, change management and event planning, as well as reputation and crisis management. Prior to joining Nationwide, Jeri managed Corporate Communications for Huntington Bancshares Inc. She also previously held positions at the Ohio State Bar Association, Time Warner Cable in Cincinnati (now Spectrum), Federated Department Stores, Inc. (now Macy’s) and Drake Center, Inc. A graduate of Miami University, she is active in the community. Jeri currently represents Nationwide on the North Market Development Authority board, and has served on several other Columbus-area boards, including WOSU Public Media, Action for Children, Children’s Hunger Alliance and Phoenix Theatre for Children.