Tools and Tactics: How to Approach Measurement, Sentiment and Success Before, During and After the Big Event

As any communicator knows, the success of a Town Hall extends far beyond attendance. This session will delve into the art and science of measurement, covering the tools and metrics you’ll need to prioritize content and messaging that meets employee needs and satisfies their curiosity; evaluate and analyze sentiment before, during and after Town Halls; and present information in an approachable and engaging way. From understanding the emotional pulse of your audience to post-event assessments, you’ll leave equipped with the tools to ensure your Town Halls strike the right chords with employees. You’ll learn:

  • Success by the numbers: Understand what metrics and KPIs are most important at every stage of the Town Hall planning, production and post-event process, and how to use this information to improve the employee experience.
  • Channels and tech: Explore methodology and technology options to help uncover nuanced data that reveals everything from sentiment and engagement to relevance and impact.
  • Talk of the town: Understand what factors play into the way a Town Hall is received, how to determine what employees need and want to know most and what to do with feedback once you have it.
  • Support for a global audience: How to orchestrate and elevate your Town Halls so they feel relevant for global employees that may require async question submissions or language translation.
  • Jordan Weathers
    Manager of Communications
  • Jeri Grier
    AVP, Corporate Communications