With the increasing amount of content and messages bombarding members of your workforce, internal communicators face the challenge of finding the right mix of tools, strategies and channels that can deliver information in ways that increase interaction and interest in tangible, lasting ways. Margie Dolch, senior communications specialist at Celanese, will share the organization’s journey in building a social intranet and integrating its already successful blog—and how doing so boosted employee engagement in surprising ways. She’ll also share takeaways for getting your strategic team on board and going from plan to execution and beyond.
- How to extend the reach of your content with culture and language initiatives to reach a global employee audience across departments and roles
- Why and how you must meet your employees where they are: on mobile devices
- Balancing your editorial calendar and traditional employee engagement initiatives with new technology and tools
- Ways you can gain leadership buy-in and keep employees interested and interacting