Thought Leadership on LinkedIn and Beyond: A Magical Play for your Employer Brand

Thought leadership does it all. It generates leads, builds reputation, provides content for social media, newsletters and intranets, attracts new employees and can even drive media coverage for your execs or subject matter experts. Few content plays touch every aspect of today’s marcom org chart with as much return. Join us to learn how to execute amazing thought leadership campaigns that strike a chord instead of striking out. You’ll discover:

• Branding magic: How to craft and elevate a powerful personal and organizational brand on LinkedIn—from profile photo and graphics to post and cadence guidance.
• Captivating content: How to plan, pen and publish compelling posts, live videos and more on LinkedIn—and the nuances and latest features.
• Building thought leadership: Smart strategies to position yourself or your subject matter experts (SMEs) as leading voices in your field to drive includes and credibility.
• Beyond LinkedIn: How to repurpose content on other platforms, including TikTok, Reddit and more.