Thought Leadership and Executive Communications to be Proud of

Once you’ve developed a multi-channel content strategy and tapped into your employee engagement channels, it’s time to develop an action plan that empowers your leaders to address your workforce directly. In this session, we’ll look at what it takes to craft executive communications and thought leadership content that enriches your culture and conveys purpose-driven business goals.  You’ll learn:

• Ways identify the issues and topics your leadership should (and shouldn’t) weigh in on
• Strategies for ghostwriting thought leadership content
• Tips for training and coaching execs on key message and talking points
• How to determine which platform and medium is the best destination for your exec comms
• The secrets behind a smart LinkedIn thought leadership strategy