Think and Write Like a Journalist: Powerful Principles to Pen Persuasive Prose

Compelling writing is the No. 1 skill execs seek in communication hiring and promotions—yet it’s also the hardest to find. In this session, you’ll discover how to boost your writing chops with proven newsroom tenets and tricks to elevate everything you pen—from press releases and social media posts to newsletters, speeches and more. You’ll learn how to:

  • Apply news value principles to hook internal and external readers
    (e.g., timeliness, impact, oddity, relevance, conflict and more)
  • Get the big stuff right: headlines, teasers and leads
  • Add color, context and detail to your stories
  • Use visual verbs to give your writing more punch
  • Edit like a pro and avoid embarrassing mistakes that kill credibility
    (hint: that includes eliminating jargon and corporate speak!)
  • Jim Ylisela
    Co-Founder and Senior Partner
    Ragan Consulting Group