In today’s dynamic work environment, fostering a sense of community is crucial, transcending physical boundaries. This talk will explore the transformative role of purpose in building a sense of belonging and community at work. Too often, organizations’ values are buried within onboarding resources or on a wall in the office. We will discuss how EXOS put their values and purpose into action and the profound impact this can have on your organization’s culture and cohesion.
Vice President/Head of Communications, Sports Marketing & Social Impact
Danielle Lajoie currently serves as a Vice President/Head of Communications, Sports Marketing & Social Impact at Exos. An industry-leading human performance company, Exos is dedicated to empowering individuals and transforming company well-being and culture. Lajoie leads a team focused on building Exos’ brand reputation and thought leadership programming and most notably spearheading the development and successful launch of Exos' first-ever social impact program, Coach for Good. With 17 years of experience working with Fortune 100 brands, Lajoie has become a passionate advocate for company culture, excelling in bringing corporate values to life and building brand connections from the inside out. Her diverse expertise includes leading employee communications and engagement at Converse (NIKE, Inc.), orchestrating publicity planning for new city and in-flight product launches at JetBlue, and driving community impact and cultural leadership programming at Whole Foods Market.
Head of Expert Services
Colum is the Head of Expert Services at Workvivo, the #1 rated Employee Experience app globally on G2.com. In 2022, Colum founded the consulting arm of Workvivo known as the Boost Program. Specializing in strategy, content and culture, the Boost Program has quickly grown into an award-winning agency that partners with some of Workvivo's largest and most complex customers to elevate their internal communications and digital employees experience. Colum is ex-Amazon and spent seven years there learning his craft in a fast-paced, customer-centric environment. The experience accrued there and over the past three and a half years at Workvivo has stood to him as Workvivo has navigated through hypergrowth and the recent acquisition by Zoom.