Need to boost your social media ROI? Is your boss demanding greater accountability for your social media efforts? Desperate for a social media measurement guide that can help you monitor and improve your program today? Join Andrew Bates (AARP), Carmen Shirkey Collins (Cisco) and Amanda Robinson (The Digital Gal) for the latest measurement strategies, tools and practical tips you can use immediately to improve your social media for better business results.
Enterprise Data Strategy Director
Andrew Bates is the director of enterprise data strategy at AARP, where he's responsible for developing and managing programs to help its many groups use business intelligence better. He's currently focused on the deployment of a big-data initiative that will connect AARP's many technologies and systems, enabling the organization to better measure the effectiveness of its marketing efforts and improve the experience of its members. For 20 years, he has developed winning marketing strategies and multichannel attribution models for organizations, including Navy Federal Credit Union, DuPont, American Cancer Society and Rosetta Stone.
Carmen Shirkey Collins
Senior Social Media and Talent Brand Manager
Carmen Shirkey Collins is the Senior Social Media and Talent Brand Manager for Cisco's award-winning Talent Brand team behind the @WeAreCisco social media accounts. She created the strategy behind making personal connections with current and future talent by amplifying employee voices in Cisco's 70,000-person organization. Collins was named a 2019 Top Woman in PR along with the 2019 Digital Leader of the Year by Social Shake Up, 2018 and 2019 Digital Communicator of the Year by the Stevie Awards, 2017-2018 Social Media Professional of the Year by PRNews and 2017 Social Media Professional of the Year by PR Daily. When she's not on Twitter and Instagram, she’s enjoying the Florida weather with her husband and ‘fur-kid” cat.
The Digital Gal
Amanda Robinson is the founder of The Digital Gal. She is widely sought after for her experience as a Facebook Ads expert and her skill in building Messenger Chatbots. She advises for Social Media Examiner's membership group, the Social Media Marketing Society, with over 2,000 entrepreneurs and digital marketers. She is regularly featured as a guest on digital marketing podcasts and speaks on stage and in workshop settings on everything from Facebook Ads to Analytics to Messenger Marketing Chatbots. She has hands-on experience with analytics, SEO, ad targeting, split testing and ways to make your marketing dollars more efficient.