The Role of Word-of-Mouth, Social and Multimedia in PR in 2015

In this session, Serena Ehrlich, the director of social and evolving media for Business Wire, will discuss how recent social platform modifications, algorithms, mobile phones and human behavioral changes have converged to make 2015 the Year of PR. Because trust in editorial content is at an all-time high, this session will center on the tactics PR professionals can take to amplify their news, increasing the ROI of their programming.

  • Serena Erlich
    Director of Social and Evolving Media
    Business Wire