The Right Content, Target Strategies & Channel Mix to Deliver an Effective Message

For all communicators–both internal & external—finding the right mix of content and strategy to deliver your message must always be top of mind. What is the right strategy? What should your message convey? Delivery of your messages is key and must always be re-examined, particularly as technology continues to evolve. This session explores:

  • The best and most interesting manner to communicate those “dry” internal corporate messages
  • Keeping employees informed without maximizing their day
  • The best manner of prioritizing and filtering messages for the right balance of relevancy, frequency and timing
  • Most relevant sources of media for different messages in order to maximize staff engagement
  • Patty Clements
    Director of Internal Communications
    American Heart Association