The Quadruple Bottom Line: Putting Values-Led Comms to Work from C-Suite to Front Lines

There’s been a lot of thought leadership about values-led brands. But there hasn’t been much conversation about what values-led communication looks like — from the C-suite, to managers to your front-line employees. Until now. Join to learn how REI responds to major cultural moments to create a culture of belonging and sense of purpose across the organization. You’ll learn:

• How REI has built a great company culture grounded in purpose and values.
• How internal comms at REI helps to foster the “quadruple bottom line” of people, profit planet and progress.
• Real-world examples: How REI responds to major cultural moments to create a culture of belonging and sense of purpose.
• Integration: How to bring together executive and employee comms functions — and other business units — to ensure more successful, values-led communications.
• Bonus: How values-led comms attracts and retains younger employees with similar values systems.