The Public Affairs Emergency Playbook: Handling Crisis from Cybersecurity to International Conflict

In the volatile and rapidly evolving digital, economic and political landscape, communicators have seen their roles evolve to put them on the front lines of detecting and responding to cyber and digital threats. Today’s crises can become viral news stories in moments — whether it’s a brand crisis tied to misinformation, a natural disaster, a global conflict, a cybersecurity attack or worse. This session takes a page (pages, actually) from today’s public affairs emergency playbook to help you communicate through chaos, mobilize into action and protect your brand or the stakeholders you serve. You’ll learn:

  • Crisis frameworks: How to revisit your playbook for crisis management to ensure you have insights into the vulnerabilities of key assets like customer loyalty, employee safety, and brand and reputation.
  • Threat detection: The importance of early identification of threats so you can more effectively mitigate risks.
  • Risk assessment: How to  when to speak up, when to stay silent and when to bring other stakeholders into the fold so you can more effectively assess risks before they become crises.
  • Prebunking: How to get in front of potentially damaging attacks and narratives — including how to develop holding statements for scenarios in advance.
  • Effective mitigation strategies: Actions like prebunking narratives, exposing bad actors via the press and taking legal action based on illicit activity.
  • Managing global forces: What to consider when operating internationally amid continued global conflict — and stateside during a divisive election year.
  • Lisa Kaplan
  • Lee B. Gordon
    VP of Corporate Communications, Public Affairs and Global Public Relations
    Brunswick Corporation