The PR Pro’s Role In Combatting Health Misinformation And Promoting Individual And Public Health

The many unknowns surrounding the coronavirus and a rapid-fire social media landscape have led to widespread conspiracies and unsubstantiated claims about the pandemic. Health care organizations need you to not only get the facts in front of the public, but also encourage health behaviors based on science.

During this session, we’ll discuss:

  • How to choose the right spokespeople and be proactive in sharing easy-to-understand messages with the press
  • How communicators can quickly squash rumors and misinformation on social media platforms
  • Examples of campaigns that were successful in engaging the public and changing behaviors
  • How to get creative to reiterate important or complex information for the public
  • Roozehra Khan, DO, FCCP
    Assistant Professor of Clinical Medicine, College of Osteopathic Medicine
    Western University
  • Jessica Bardoulas
    Director of media relations
    American Osteopathic Association
  • Danielle Caci
    Public Relations Manager
    Johns Hopkins All Children's Hospital