The Podium and Beyond: 5 Cs of Speaking with One Authentic Voice Across All Venues

It’s no longer enough to write a masterful speech. In today’s multichannel environment, you must communicate key messages and initiatives with an authentic voice across all venues — from presentations and CEO town halls for employees to social videos and press statements. Join to learn how to:

  • Capture: Find and define your executive and organizational voice without the jargon.
  • Cultivate: Foster a human-centered framework to infuse leadership messages with empathy to connect more deeply with community members, legislators and more.
  • Craft: Cultivate consistent multichannel messages in the same voice.
  • Channels: New tools, platforms and channels that make executive comms easier, especially when CEOs and execs are sharing critical information with employees.
  • Cascade: Amplify your voice and message in mainstream and social media.

Bonus: How AI like ChatGPT can help generate speech outlines and provide content solutions

  • Lisa Fratzke
    Executive Strategist
    Fratzke Consulting
  • Patrice Smith
    Lecturer, Journalism & Public Relations Department
    California State University, Long Beach
  • Jim Ylisela
    Co-Founder and Senior Partner
    Ragan Consulting Group