It’s critical to measure why you matter, but internal communicators often struggle to demonstrate their value with quantifiable outcomes. This session will help you identify KPIs that ladder up to business needs and what your organization values, such as retention, culture or operational readiness. You’ll leave prepared to build a measurement strategy that earns trust at the executive level.
- Corporate Goal Alignment: How to tie employee satisfaction, engagement, and participation in culture-based activities or ERGs to corporate needs.
- Delivering Your Point of View: How to storytell with data and dashboards to share critical information that execs can understand.
- Beyond Clicks: Skip the metrics like open rates. Your KPIs should measure knowledge retention and absorption of key leadership policies with pulse surveys, quizzes and message recall.
- The Employer Net Promoter Score: Why tracking if your employees would recommend your organization to others still holds water, and how to measure and track sentiment over time.
- Yes, You Still Need an Annual Survey: But it may be time for a revamp to eliminate legacy questions, unclear or misleading questions, and build in action items based on employee answers.
- Sentiment and Comms-Driven Actions: How to track the percentage of employees who act after receiving internal messages, and why—including communication gaps or tone shifts preceding spikes in voluntary exits.
