As trust in media, government and other institutions erodes, people are turning in a different direction toward a place where they stand a better chance of having some influence: their relationship with their employer.
This is especially true during the public health crisis created by COVID-19, and the ensuing economic and political fallout.
Discover how the statistics found in this year’s Edelman Trust Barometer can inform internal communicators in maintaining employee trust and hear firsthand how the crisis could affect the future of corporate culture.
You’ll learn:
- Why strong leadership communication is crucial to culture—and how executives can better connect with employees
- How to earn the trust of employees during times of crisis
- Unexpected changes in what employees are looking for from employers
- How top organizations are responding to new employee sentiments
- How culture will shift in the upcoming months and years
Jonathan Jordan
Senior Vice President, Employee Experience & Business Transformation
Edelman
Jonathan Jordan is a Senior Vice President and leads Employee Experience practice and Business Transformation practice for Edelman on the West Coast. He specializes in helping companies to inspire minds, mobilize hearts and change behaviors through communications, marketing and change management. Jordan has partnered with many of the world's leading brands to deliver organizational change management, transformation activation, internal communications and M&A communications. Prior to joining Edelman, he was a principal in the Organizational Effectiveness practice at Slalom Consulting. There, he helped to pioneer a "change as a platform" enterprise framework and delivery team effectiveness maturity model. Previous to this, Jordan oversaw large-scale change programs while at Ernst & Young's People Advisory Services practice, organized artist marketing campaigns while at Tommy Boy Entertainment, and began his career as a human capital consultant at Booz Allen Hamilton.
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