To succeed today, health care marketers and communicators must extend their competencies to areas beyond their training, areas that have not been thought of as part of their expertise—to new subjects like quality metrics, patient engagement and electronic health records. Success now requires a desire to innovate, play Moneyball and break down organizational silos.
- Why transformation to versatility is the future of health care communications
- How to change from marketing to engagement: Usher in digital conversations that go beyond a tack-on strategy
- Everyday tips to set up your communications team for success