The Mobile Pivot: To reach employees and other stakeholders, use your smartphone as is!

Most organizations are still behind the mobile curve. One trend has solidified: app development. However, new research finds the average smartphone user installs ZERO apps in any given month. Another study finds that one in four users abandon their apps after a single use. On the other hand, 90 percent of smartphone users use messaging on their phone more than any other activity except email (91 percent).

In this session, you’ll learn:

• Why messaging has overtaken apps (and what apps are worth your time)
• Why messaging is so much more than texts between friends
• How companies enjoy 1:1 engagement by messaging to reach customers
• How messaging is gaining a foothold internally in the enterprise
• Why chatbots — accessible on messaging apps — are the next big thing in mobile communications