Social media influencers can significantly affect your organization’s reach and reputation. Forrester Research reports that 13 percent of U.S. adults account for 80 percent of influential content online. Cory Edwards, director of social media and brand publishing at Adobe, will share how Adobe built and sustained ongoing influencer programs that help organizations succeed—and how you can, too.
- Strategies for working with B2B and B2C influencers in ongoing programmatic ways
- Best practices and specific tactics to implement as you build your program
- How to simplify your approach to identifying influencers
- How to build sustainable relationships with social media heavyweights to keep them moving along a defined path from awareness to brand advocate