The human side of social media: Tailor efforts to platforms and people

Why do people use social media—and what does that mean to you as a brand manager? Understanding what drives individuals to use Facebook, Twitter or Instagram can help you hone your online content efforts and provide a memorable (and positive) experience that inspires consumers to keep coming back. Bentley McBentleson, digital marketing manager for KFC, will show you how to better target your social marketing messages and focus on putting the customer first.

Key Highlights:

• Why people turn to particular social media platforms—and how communicators can activate based on those behaviors
• Ways to engage consumers and make a splash on Snapchat, Instagram, Facebook and Twitter
• Why you should have a mobile-first social media strategy—and how you can implement it
• Tips to make your social media posts more interactive and provide the best digital user experience possible