The Heat is On: Navigating Smoldering Crises in High-Pressure Situations

A crisis is always smoldering for a PR pro tasked with “putting out the fire.” But like a firefighter, you can take measures to assess a crisis, act quickly and respond to minimize damage and protect your organization’s reputation. Join this session grounded in two high-profile case studies to discover how to keep cool when the heat is on.

You’ll learn:

  • The top crises facing organizations now — from cyberattacks to economic shortfalls, layoffs and even geopolitical or social issues.
  • Guiding principles: How to respond in a measured, ethical way — from gathering the facts and stakeholder expectations to setting objectives for resolving the crisis.
  • Anatomy of a crisis plan: What to include and not include, based on two high-impact examples.
  • Insights and tools for managing social media during a crisis.
  • Ed Hoover
    Crisis & Issues Management Senior Manager
    Mars, Incorporated
  • Eliot Hoff
    Executive Director, Global Crisis Practice Lead
    APCO Worldwide