The Future of Thought Leadership: Power Executive and Employee Engagement Through LinkedIn

As more employees and consumers turn to social media and other digital channels to find information, advice and recommendations, it’s important to tie your leaders and employees to your organization’s social media footprint. This is even more crucial during continuing uncertainty. Steve Kearns, Marketing Manager of Content & Social Media for LinkedIn, will share ways you can use the platform to amplify the voices and stories of your executives and employees as well as connecting storytelling efforts to meaningful interactions.

You’ll learn:

• How to put your leaders and brand front and center on LinkedIn
• Ways to highlight important messages while remaining audience-centric
• Top features and hacks to power your content through videos, posts and more