The future of the PR pro: How to succeed in an era of misinformation and distrust

The media landscape is changing, and so are communicators’ roles and responsibilities. How can you adjust to ensure your message and content reach the right people at the right time on the right channels (including digital, video, audio and print)? Moreover, how can you increase trust in an era of cluttered social media platforms, shrinking newsrooms and misinformation that can quickly spread?

Join Jill Davison, vice president of corporate and brand communications for the Meredith Corporation (formerly Time Inc.), and Diane Schwartz, chief executive officer for Ragan Communications, for a discussion about the role of the modern communicator and the industry’s outlook—along with secrets for success that you can use to boost your organization’s reputation and trust as well as sharpen your skills to take on innovative ideas, top trends and the reins of ROI.

  • Diane Schwartz
    Ragan Communications
  • Jill Davison
    Vice president of corporate communications
    Meredith Corporation (formerly Time, Inc.)