As organizations face the economic fallout of COVID-19, budgets have never been tighter and the expectations have never been higher for you to make the business case for your programs—and your job. We’ll talk with Kathyrn Campbell, Director of Research & Insights for Ticketmaster, as she shares a few top trends to pay attention to, along with what you should include in your strategies as you plan for the next 6-12 months.
- Which previously important metrics and activities now mean little to leaders—and commonly overlooked KPI’s and programs to pay attention to
- Why the user experience is paramount, especially as the technology resistant embrace e-commerce
- How your role will continue to evolve
- Skills PR and communications pros must have to take advantage of changing audience behaviors