With each new platform, tool and feature on social media comes an array of fresh ways for communicators to engage audiences. As new social audio platforms introduce new features like the ability to record chats and convert them to podcasts, new livestream tools also create opportunities for thought leadership. Meanwhile, new features on Twitter, LinkedIn, Instagram, TikTok and Facebook offer fresh ways to monetize and measure your efforts across social media. Deciding what new features to adopt and fold into existing social media plans requires a deeper understanding of where social media is going and what messages should be part of your organization’s social strategy.
- The new tools and features on Facebook, Instagram, Twitter and LinkedIn that matter most to communicators
- What the flood of new audio tools and platforms means for PR and how to repurpose those conversations into thought leadership content
- Tips for creating conversation across all social media platforms that aligns with changing algorithms and user behavior
- What to understand about the rise of political engagement on, and with, social platforms