As consumers are bombarded with messages, content and more, yesterday’s strategies won’t make the cut on social media. Glean inspiration from a legacy brand making connections and thriving on Twitter and beyond: Lisa Schneider, Chief Digital Officer for Merriam-Webster, will share how the company stays relevant while remaining true to its mission, along with how you can blend communications foundations with digital savvy to thrive in today’s attention economy.
- Ways to craft messages for digital-first audiences
- Takeaways on writing and content for social media platforms—and what the future holds
- Tips for balancing current conversations, trends and more with your organization’s mission and tone
- How you can set your organization up for social media success—even if your brand is “unsexy”