In an ever-evolving media landscape, the way you pitch and secure coverage must change. Gone are the days of mail merges and impersonal outreach as journalists want to build relationships with communicators who can provide trusted sources and exclusive scoops. A forward-thinking media relations strategy can go a long way toward making sure you’re pitching, securing and measuring your coverage at a pace that can keep up with the news cycle.
Hear from reporters and media relations experts on:
- What you need to know about the changing ways journalists source and cover stories
- Relationship-building practices that set your brand, organization or clients up for positive coverage
- How to personalize your outreach to spend more time and energy pitching key outlets
- New strategies for measuring the effectiveness of your coverage as it relates to audience sentiment and crisis communications