The future of media relations: Ensure your narrative cuts through the noise

With shrinking newsrooms and a glut of messages bombarding consumers, it’s more important than ever to employ savvy pitching strategies and flex storytelling muscles to bend journalists’ ears—and capture the eyes of their readers. Tamra Johnson, national spokesperson and PR manager for AAA, will show you how to grab headlines and get your news out there through a combination of media relations prowess and self-publishing mastery.

You’ll learn:

  • How to act like a PR pro but think like a journalist
  • Ways to capture current trends and specific publications’ angles in your pitches
  • How to build an interesting online newsroom and thriving content distribution strategy that supports media relations efforts
  • Why visuals and videos are essential to storytelling efforts—and how to include them in your pitches and more
  • Tamra Johnson
    Assistant Vice President of Public Affairs
    American Property Casualty Insurance Association