The Future of Executive Communications & Thought Leadership

With each emerging social media and content delivery platform, a new thought leadership format is born. While executives are increasingly expected to communicate openly with customers using blogs, newsletters, social audio rooms, podcasts and more, communicators need to stay on top of these new thought leadership platforms and trends and the various types of content that perform best on each.

You’ll learn:

  • How to decide which type of thought leadership medium is best for your brand and message
  • Best practices for creating thought leadership videos and livestreams
  • Ways for leadership to create conversation on social audio platforms
  • Strategies for repurposing town halls into smaller pieces of content, live audio conversations into podcasts and more.
  • Chris Degnan
    Global Communications Lead, IT
    The Kraft Heinz Company
  • Johnna Muscente
    VP, Communications and PR
    The Corcoran Group