The online landscape changes every day and communicators who want to dominate social media feeds, search results and video screens need to stay two steps ahead. Discover how Lockheed Martin recently transformed their digital storytelling efforts and how they’re preparing for changes posed by the aftermath of COVID-19. You’ll learn the strategies you need to adopt today to keep audiences engaged with your brand for years to come.
Director of Digital Communications
John Yembrick currently leads digital communications for Lockheed Martin, sharing Aerospace and Defense news and inspiring stories of technology, innovation, products and people using digital platforms. He previously worked as the director of Digital Engagement for the U.S. Department of Health & Human Services, which fosters advances in medicine, public health, and social services, and served as NASA’s first digital communications director, sharing some of the most compelling content in the world. John has over 20 years of experience in communications, and has managed media relations, video, still imagery, social media and websites. John is driven by the belief that digital storytelling and inspiring content can connect with everyone on the planet if presented the right way. He take pride in advocating away from traditional communications methods towards digital storytelling, reaching more people directly than ever before.