With rapid innovation in automation, artificial intelligence technology, blockchain and more, there’s a myriad of new tools for communicators to use and master. But becoming an early adopter of emerging tech is not without its risks, as many tools make ambitious promises to streamline communications workflows, outreach and reporting before the functionality is actually there. In this session, we’ll provide an overview of the tech you should fold into your communications strategies now, and the innovations to watch for in the future.
CCO, Head of Global Corporate Communications
Heather leads the Global Corporate Communication team for Atlasssian. As a trusted business leader, program driver and award-winning, innovative communicator, Heather solves business challenges, motivates teams and drives growth through integrated communications. She has experience in B2B & B2C space with software/SaaS, fin-tech , consumer and technology industries. After receiving a business degree from Providence College, she began her career working for Weber Shandwick, one of the world’s leading Public Relations firms, prior to moving to the West Coast to work for several startup technology companies. Prior to Atlassian, she ran corporate communications at Intuit, a seven billion dollar software company in Silicon Valley, where she held the title of Vice President. At Intuit, she has led some of the most successful brand campaigns in the company’s history, including award-winning social and marketing efforts recognized nationwide. As a spokesperson for Intuit, she conducted print and broadcast media interviews regularly and was quoted in national and broadcast press. Heather lives in the Bay Area with her husband and eleven-year-old daughter.
Chief Marketing and Communications Officer
Brenda Tsai is executive vice president and chief marketing and communications officer for DXC Technology. She is responsible for advancing and positioning the DXC brand and offerings, leading the global marketing and communications team, engaging key stakeholders and influencers, and contributing to the company’s growth. Brenda has built her career helping highly complex and global, blue-chip, Fortune 200 companies drive business growth. As a strategic architect of marketing transformation, she has worked on a global scale across a range of sectors, including financial services, technology and manufacturing. She’s an ambidextrous marketer, as agile in purpose-driven brand building as she is in data analytics, digital and demand generation. Strategic, authentic and results-oriented, Brenda is known for leading and inspiring high-performing teams.
VP of Tech, Media & Telecom
The Wall Street Journal
Sara Mascall leads the Technology, Media & Telecom Commercial Sector at The Wall Street Journal | Barron's group. She builds strategic partnerships with key stakeholders to help drive their ability to engage their target audience and exceed their business goals. Sara has been with the Wall Street Journal for over 12 years in a variety of roles within the sales and marketing org working with partners across Finance, Technology, Media & Retail. Prior to The Wall Street Journal, she was a Sales Lead at IDG focused on CIO.com.