The Future of Agency/Client Relations

As the business climate has changed and communications budgets have fallen under the microscope, what an agency should and should not provide to its clients must change to ensure the relationship provides ongoing value. Brands and organizations are reliant on their agencies to develop innovative strategies for everything from reputation management and executive communications to measurement and media relations. Finding a forward-thinking agency with the right mix of services and specialties can create partnerships that last decades, win awards and drive communicators on both sides of the relationship to do their best work.

You’ll learn:

• The mix of qualities and characteristics to look for when selecting an agency or client partner
• Tips for building trust with your agency or client in a displaced, digital world
• How to give constructive feedback to agency partners that strengthens the productivity of your relationship

You’ll hear viewpoints from both the agency and client side on what’s working and what’s not.