From sophisticated activist investors and NGOs to online campaigns and citizen journalists, no organization these days is immune from a crisis. Most aren’t good at anticipating the “canary in the coal mine”—and crisis teams aren’t always on the same page as their adversaries. They’re accustomed to reacting as communicators have done for seventy years. Crises now operate at the speed of light, leaving little time for reaction, only anticipation and preparation. We now must be proactive. This requires a radical transformation of how we do our jobs in today’s corporate structure. Join to hear what it will take to break down silos and improve risk intelligence so you can successfully embrace the speed, transparency and trust necessary to survive (and thrive) in today’s climate of constant conflict and crisis.
- How ideas become movements—plus, how to identify threats and anticipate crises
- Speed, trust, transparency—the key elements of the new, proactive crisis PR
- How to use peacetime wisely—from risk intelligence to identifying allies
- The importance of striking down silos so all departments work together
- Insights into empowering communicators and engaging C-suites in a 24/7 crisis world