The Art of Corporate Storytelling in a Digital and Social World

Stories are all we have left to break through to a world bombarded 24 hours a day by information and data. Stories endure. Stories unfold in infinite ways in the new worlds of digital and social—on YouTube, Instagram, Twitter, a stage, a photo, or a website. In this session you’ll hear how Microsoft has harnessed all of these, and more, to tell stories about a company undergoing transformation.

Key Takeaways:

  • Know the difference between a story and a case study
  • Balance words with pictures
  • Deploy the staggering power of theater in your storytelling
  • Use social channels for high impact
  • Hear the story behind the story: How we introduced a new CEO on digital
  • Steve Clayton
    Vice President, Communications Strategy