Stories are all we have left to break through to a world bombarded 24 hours a day by information and data. Stories endure. Stories unfold in infinite ways in the new worlds of digital and social—on YouTube, Instagram, Twitter, a stage, a photo, or a website. In this session you’ll hear how Microsoft has harnessed all of these, and more, to tell stories about a company undergoing transformation.
- Know the difference between a story and a case study
- Balance words with pictures
- Deploy the staggering power of theater in your storytelling
- Use social channels for high impact
- Hear the story behind the story: How we introduced a new CEO on digital