Employee Comms Analytics: Measure, Refine — Then Measure and Refine Again

Ashley Machac is the director of employee and executive communications at BMC Software. She is responsible for building new capabilities across the business to strengthen strategic alignment, brand perception, employee engagement and company culture by tying people to purpose. She is a passionate communications professional with 15 years of experience in transforming complex information into easy-to-understand, captivating content for organization success. Prior to BMC, Machac held a variety of leadership and communications roles at Accenture, HP Inc., HPE, and DXC Technology. She started her career path in the non-profit world, where she was able to explore the breadth of the communications field. Outside of work, she enjoys spending time with her husband, daughter, son and two dogs – all who can usually be found together doing outdoors activities and appreciating nature. BMC Software is a member of Ragan's Communications Leadership Council.

Debra Helwig is the Senior Internal Communications Manager for K·Coe Isom, a Top 100 Accounting & Consulting firm serving the global food and agriculture industry. In her role, Debra’s goal is to increase & inspire positive engagement among team members, connecting people for greater effectiveness. Debra reinforces the firm’s concept of “onefirmedness” by acting as internal brand ambassador, telling firm and team members’ stories, promoting successes, and encouraging multi-directional communications. She also serves as a process breaker, partnering with executive leadership in the successful development and communication of operations strategies and key initiatives such as employer branding, diversity & inclusion, and firm innovation.  In addition to providing strategic communications leadership, Debra manages the day-to-day execution of all internal communications and employee engagement activities, and she also oversees the firm’s intranet, company store, and internal corporate events.

Chuck Gose is a self-proclaimed Skyline Chili connoisseur and Duran Duran fan with nearly 20 years of experience in marketing, corporate communications, and internal communications. As the head of community & industry insights at Firstup, Gose creates content and opportunities for the internal comms community and the Firstup customer community. He hosts the "Culture, Comms & Cocktails" podcast that features the best and brightest the internal comms profession offers, along with cocktail recommendations.