It’s getting harder and harder to capture audiences’ attention with our communication efforts. Limited attention spans, increased workloads, more and more competition—these things are making it almost impossible for our key messages to get through. That’s almost impossible. It’s not completely impossible, though, if you change the nature of how you tell your organization’s stories.
- Take those tired, old stories and flip them upside down—so people pay attention
- Start using the new tools available to communicators—including social media and multimedia channels—to tell your best stories in the right channels
- Find the very best stories in your organization
- Start using all your channels together to reach, engage, motivate and inform your most important audiences.