Writing and Editing Skills Virtual Summit: Master the 4 C’s for clear, concise, compelling and creative copy

Your messages don’t stand a chance against the latest social media memes and posts—unless they exhibit the 4 C’s. Join this virtual workshop with Jack Appleman (author, “Successful Business Writing”) and Jennifer Spantak (Honeywell) to learn how to plan, pen and publish copy that is clear, concise, compelling and creative. The skills you hone will ensure you captivate today’s distracted readers—whether you’re writing for your employees or the public.

You’ll learn how to:

  • Cut the fluff—write clearly and concisely, regardless of the medium
  • Master persuasive writing—and compel readers to take action
  • Quickly edit and proofread copy so it sings and is error-free
  • Spark engagement with emotion, energy and creativity

  • Jack Appleman

    Successful Business Writing

  • Jennifer Spantak
    Sr. Manager, Employee Experience & Engagement, Human Resource Services