Pay-to-play is here to stay. Yet keeping up with the pace of change in social media advertising can be difficult. Join to demystify and get ahead of the latest paid social media strategies you’ll need to increase reach and ROI in 2019. Andrew Bates (AARP), Caitlin Angeloff (Docusign) and Dennis Bye (Microsoft) will teach you how to drive engagement, conversions and revenue from top social media channels, including Facebook, Instagram and Twitter.
You’ll learn how to:
- Identify which platforms matter—and which don’t
- Use laser-focused ad targeting to reach niche audiences
- Set smarter goals to build followers, leads, sales and branding
- Merge organic and paid social media strategies for greater results
- Design social media ads that drive marketing funnel ROI on Facebook, Twitter, Instagram, Snapchat and even LinkedIn
