Google has grabbed 90 percent of the search engine market. That’s why communicators responsible for creating and posting content risk losing ground to Google-savvy marketers. Stand your ground and learn how to boost results for your content by mastering SEO, Google Analytics and Google Ads when you join this virtual workshop with Danielle Brigida (U.S. Department of the Interior), Nicole Moreo (Ketchum, AMEC) and Patrick Hodgson (formerly Tiger Woods Foundation).
You’ll learn how to:
- Top Google’s latest algorithm with core SEO principles
- Create an SEO-rich, ROI-boosting content marketing strategy
- Choose the best KPIs to track on Google Analytics
- Amplify your successes with low-cost Google Ads campaigns