The 2018 Facebook and Instagram Virtual Summit: Beat the algorithm blues with bold new video, content and paid strategies

Bob Burns is the social media lead and national social media spokesperson at the Transportation Security Administration (TSA). He joined the TSA's public affairs team in 2008 to manage the TSA blog. His posts contain the perfect mix of fact and funny—artfully conveying important information in an entertaining fashion. He won a PRSA Bronze Anvil in 2010 and the TSA Instagram account he manages was recently named by Rolling Stone the fourth-best account to follow. He was named the TSA Employee of the Year for 2017 and earned his agency three Webby Awards.

Brian Malone is a video trainer with Ragan Consulting Group and CEO of Chicago-based Malone Media, a video production and webcast service provider serving customers worldwide. From 2011–17, he was vice president of virtual events at Ragan Communications, where he launched and ran live event webcasts, webinars and the company's video training websites, PR University and Ragan Training. He has worked with companies to produce videos and live webcast events, including Facebook, Southwest Airlines, Microsoft, Salesforce, GoDaddy, McDonald's and LinkedIn.

Carlos Gil is a distinguished social media marketing expert and consultant for Ragan Consulting Group (RCG). As an international keynote speaker and award-winning digital storyteller, he is renowned for his insights into humanizing brands in the age of social media and AI, as showcased in his bestselling book, "The End of Marketing," the recipient of the BookAuthority Best New Book to Read in 2020 award. Boasting a background spanning over a decade in digital and social media marketing, Carlos held key positions at LinkedIn, BMC Software, Save-A-Lot and Winn-Dixie. His expertise in implementing organic growth strategies extends across various notable Fortune 500 clients, in both B2B and B2C sectors. Featured in publications such as Entrepreneur, Inc., and Social Media Examiner, Carlos has made a significant impact on the industry.

Carlos is at the forefront of social media trends and emerging platforms, demonstrating mastery in areas such as TikTok, Web3 and AI. Beyond his corporate endeavors, he is a successful co-founder of two startups: "Outlaw Masks," an e-commerce fashion brand, and "The Hype Section," a brick-and-mortar sneaker resale store. A sought-after keynote speaker, Carlos captivates audiences at prestigious industry events. His talks are marked by charisma, high energy, humor and compelling storytelling, leaving a lasting impact on attendees with actionable insights.

Kristina Libby is a professor at New York University and the University of Florida. She's a co-founder of SoCu and of Lom. She leads a four-semester social media practicum in the School of Journalism at UF and a master's level digital marketing core course at NYU. Previously, she led consumer PR at Microsoft and ran a social media agency in New York City. She's also the author of "You Don't Need Social Media, Unless You Are Doing It Right."